A finance and accounting major walked into a talk
on advertising…
… and never looked back. I’m an accidental strategist, thankful that I stumbled onto the mother of good rabbit holes. My work in the past 9 years have taken me all over the world, across brands and industries like Chupa Chups, Audi, Nike, UOB, Uber, Jollibee, Sentosa, Coca-Cola, Diageo and Shiseido; and journeying with my clients on brand, comms, social and content strategy.
At the moment, I’m a Strategy Director at Virtue APAC, based in Singapore.