Nike Battle Force Live

Reimagining live broadcast through Instagram Stories.

Nike’s Battle Force is an annual event that celebrates basketball culture, inviting fans to compete in slam dunk contests, rap battles and dance-offs. When it came to the Philippines, arguably the most passionate basketball-crazy country, we wanted to let as many fans be a part of this.

Instead of bringing a limited number of fans to the events, we created Battle Force Live, turning the event into an entertainment platform that millions of fans could experience, putting them in the control room, allowing them to influence the event as it happens. From 800 attendees to 2.6M viewers on Instagram, Battle Force Live took the event to the people.