Sentosa

Repositioning a touristy island retreat into Singapore’s Holiday Island.

Sentosa was an island resort that locals avoided. Visitorship was down
for six consecutive years and the island became somewhat of a joke:

So Expensive Nothing TO See Again.

I too used to spend a big part of my childhood on the beaches of Sentosa but slowly forgot about the island as time passed. Working on this for three years turned out to a deeply satisfying brand overhaul. Deep set perceptions, including my own, were challenged and locals started to see Sentosa in a brand new light - their very own holiday island to escape the stresses of living in one of the world’s most overworked cities.