Chope King

Pranks are great conversation starters.

To get car owners in Singapore to reconsider private car ownership, we hit them with their biggest pain point: parking on this land scarce island. Singaporeans spend at least 140 minutes a week looking for parking lots, that’s around 5 days a year.

To get conversations going, we crafted a giant tissue packet (a very common ‘chope’ agent – used widely by Singaporeans when securing a table or seat, especially at crowded food courts) and entrusted the help of Singapore’s top bloggers and local social media sites to get the nation talking and thinking.

A personal career highlight was being able to also be the prop master of this campaign and crafting giant tissue packets!